In a new campaign to raise awareness around data collection and privacy, Klaviyo, the unified customer platform, is paying people $100 to decline cookies.
The brand explains that all websites ask consumers if they want to accept cookies, and almost half of Americans say yes without realizing that they are agreeing to a tracking policy. Klaviyo’s campaign aims to underscore what happens when people accept cookies – and remind them that they are free to decline cookies.
Fans can receive a $100 via Visa gift card by declining the cookies on one website and taking a screenshot. Next, they simply need to email the screenshot to email@example.com. The brand will then send $100 via Visa gift card, and one lucky (randomly selected) person will receive a grand prize of $1,000.
Image Credit: Klaviyo